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23 Gerichtstraße
Berlin, Berlin, 13347
Germany

A collection of gifts for letter lovers created from original artwork by lettering artist Martina Flor. The assortment of products ranges from paper goods to pins, art prints and more. 

El Gran Salto

 

With an insightful, passionate, and personal approach—within a modern and beautifully designed book—Martina Flor reveals all secrets behind building a professional practice in the creative industries, while developing your personal brand and making a living as a freelancer. Your big leap starts here.

 

 
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Going freelance is much more than executing assignments and getting paid. Being your own boss is about building a project that you are proud of, that carries your mark, represents your vision, and that ultimately makes you happy.

About the author
Martina Flor is a designer and illustrator specialised in lettering and type design. She founded her lettering studio in Berlin in 2010, creating custom typography for publishing houses, agencies and clients around the world, including Mercedes Benz, The Washington Post, Vanity Fair, Lufthansa or Cosmopolitan. In addition, Martina teaches and lectures extensively to help other designers nurture their skills through workshops, classes and talks. She is also the author of the book The Golden Secrets of Lettering.

 

Content

 

Chapter 1: BEING A FREELANCER

—Freelancer = entrepreneur
—Scope map
—The benefits of being
your own boss
—The challenges of Freelancing
—Making the decision: just leap
or building little by little?

Chapter 3: GENERATING REVENUE

—The range of possibilities to generate income
—Commissions for clients
—Trainings or workshops
—Lectures at conferences
—Online Classes
—Sale of products
—Licensing art and design
—More opportunities

Chapter 2: FIRST STEPS

—Your identity
—Present your work
—Build a solid portfolio
and be your own client
—How to introduce yourself

 

Chapter 5: EVERY DAY AT WORK

—Workspace
—Licensing
—Time management
—Vacation, leaves and time
out of work
—Finances management
—Time management
—Organize your process

Chapter 4: FINDING CUSTOMERS

—Where and how to find customers
—Have an agent
—Building an audience
in social networks
—How to expand your network

Chapter 6: BEING A PROFESSIONAL
I. PREPARE AN ASSIGNMENT

—Receive a inquiry
—Types of assignments
—Putting a price on your work
—Creating an offer
—Limit and extend licenses

 

Chapter 7: BEING A PROFESSIONAL
II. EXECUTING THE COMMISSION

—Accepting the assignment
—A brief
—A professional work process
—Getting paid for the work

Chapter 8: SUSTAINABLE GROWTH

—Keeping the right distance
—“Educate” customers
—Working with different markete
—Define standards for your work
—Making a customer come back
—Improve the quality of orders
—Take care of your principal
working tool: yourself
—Dealing with the competition


EL GRAN SALTO
Spanish Version

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THE BIG LEAP
English Version

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Coming soon

O GRANDE SALTO
Portuguese Version

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Coming soon


Watch trailer (Spanish version)